PRIVACY POLICY

Privacy Policy

Last updated: January 2025

At Supita ("we," "us," or "our"), we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website supita.in, purchase our products, or interact with us through any channel.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Personal Information

When you make a purchase or interact with our services, we may collect:

  • Name, email address, phone number
  • Shipping and billing address
  • Payment information (processed securely through Razorpay and other payment gateways)
  • Order history and preferences
  • Communication preferences and marketing consent

Automatically Collected Information

  • IP address, browser type, and device information
  • Pages visited, time spent on pages, and referring website
  • Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for the following purposes:

  • Order Processing: To process and fulfill your orders, communicate order status, and provide customer support
  • Payment Processing: To process payments securely through our payment partners (Razorpay, etc.)
  • Communication: To send order confirmations, shipping updates, and respond to inquiries
  • Marketing: To send promotional emails and updates (with your consent, which can be withdrawn anytime)
  • Analytics: To improve our website, products, and services
  • Legal Compliance: To comply with legal obligations and protect our rights
  • Fraud Prevention: To detect and prevent fraudulent transactions

Information Sharing & Disclosure

We may share your information with the following third parties:

  • Payment Processors: Razorpay and other payment gateways to process transactions securely
  • Shipping Partners: Courier and logistics companies to deliver your orders
  • E-commerce Platforms: Amazon, Flipkart, and other marketplaces where our products are sold
  • Analytics Providers: Google Analytics and similar services to understand website usage
  • Email Service Providers: To send transactional and marketing emails
  • Legal Authorities: When required by law or to protect our rights

We do not sell your personal information to third parties. All third-party service providers are bound by confidentiality agreements and are only permitted to use your information for the specific purpose for which it was shared.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

  • SSL/TLS encryption for data transmission
  • PCI-DSS compliant payment processing through Razorpay
  • Secure data storage with access controls
  • Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user preferences.

Types of Cookies We Use:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: To understand how visitors use our site
  • Marketing Cookies: To deliver relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

Your Rights & Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of your personal data we hold
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal data (subject to legal obligations)
  • Opt-out: Unsubscribe from marketing communications at any time
  • Data Portability: Request your data in a structured, machine-readable format

To exercise these rights, please contact us at info@supita.in

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Order and transaction data is retained for accounting, tax, and legal compliance purposes for a minimum of 7 years as per Indian regulations.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites (including Amazon, Flipkart, social media platforms). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our services after any modifications indicates your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Supita

Email: info@supita.in

Phone: +91 99890 47499

Address: Tenali, 522201, Andhra Pradesh, India